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San Diego Film Week

Digital Gym – Media Arts Center

2921 El Cajon Blvd, San Diego, CA 92104


Providing new media tools and channels to create equitable and engaged communities where underserved voices are heard.

MACSD evolved out of the San Diego Latino Film Festival (SDLFF), which originated in 1993. Incorporated in 1999, MACSD has grown from a festival to a mid-size organization with diverse statewide programs and services for residents, visitors, and independent and amateur filmmakers. In 2012, MACSD moved into a new space in North Park. Renovating a derelict building, now known as the Digital Gym, has brought vitality and inspired new businesses to open in this once-blighted area. The Digital Gym allowed MACSD to expand core programming to better serve the community.

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